Marketing Specialist

Our client is a leading beauty company dedicated to transforming the way people experience beauty and skincare; looking for a talented Marketing Specialist to join their dynamic team to help elevate their brand.

Salary/Hourly Rate:

$25 – $30/hr

Position Overview:

The Marketing Specialist will play a crucial role in developing and executing marketing strategies to promote the brand. This Marketing Specialist position requires a blend of creativity, analytical skills, and a deep understanding of the beauty industry trends. The ideal candidate will have a passion for beauty and marketing, with the ability to use various channels to engage with target audience effectively.

Responsibilities of the Marketing Specialist:

• Develop and implement comprehensive marketing strategies to create awareness of the company’s products and services
• Conduct market research to identify trends, customer needs, and competitor strategies in the beauty industry
• Collaborate with the product development team to launch new products, including creating launch plans, promotional materials, and digital content
• Manage social media platforms, creating engaging content that resonates with our audience and increases our brand presence
• Coordinate with influencers and brand ambassadors to amplify our brand message and reach a wider audience
• Plan and execute email marketing campaigns, newsletters, and promotional offers to engage with our customer base and drive sales
• Analyze the effectiveness of marketing campaigns and strategies, using data to make informed decisions and adjustments
• Work closely with the sales team to align marketing strategies with sales objectives and support sales activities
• Stay up-to-date with the latest beauty trends, digital marketing tools, and technologies to keep our marketing efforts innovative and effective

Qualifications for the Marketing Specialist:

• 2 to 3 years of experience in marketing, preferably in the beauty or skincare industry
• Strong understanding of marketing principles, strategies, and techniques
• Proficiency in digital marketing, including social media, email marketing, SEO/SEM, and content creation
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and external partners
• Creative thinker with a keen eye for aesthetics and branding
• Analytical mindset, with experience in using data to drive marketing decisions
• Ability to manage multiple projects simultaneously and meet deadlines

Education Requirements:

• Bachelor’s degree is required

Benefits:

• Atrium Care Package available, upon eligibility. (Including healthcare plans, discount programs and paid time off)